Misfit Gym Windham
Misfit Gym Windham is a CrossFit box in Windham, Maine. Their old site wasn't doing them any favors — it looked dated, said nothing about what actually makes the gym worth joining, and wasn't bringing in new members. They needed a full rebuild.
Most people thinking about CrossFit are already talking themselves out of it. They think they're not fit enough, they don't know what to expect, and they've heard it's kind of cultish. The old site didn't do anything to push back on that — it just listed class times and hoped for the best.
We rewrote the site from scratch with one job: get skeptical visitors to book an intro class. The hero hits the 'I'm not fit enough for this' objection right away. Below that, real member testimonials and transformation stories do the convincing. Every section funnels toward one CTA — book a free class.
Project Screenshots
