ALM Ortho
ALM Ortho makes 3D-printed titanium implants: spinal cages, knee components, that kind of thing. Their audience is surgeons and hospital buyers, and the old site was basically a spec sheet. They needed something that actually explained the tech without reading like a whitepaper.
Most med-device sites are either unreadable or they look like they're selling supplements. ALM's problem was specific: surgeons need to trust the science, but the people approving the purchase orders don't care about metallurgy. They care about outcomes and compliance.
I built a proof-of-concept that puts clinical results and use cases up front, not tensile strength charts. Surgeons land on case studies and procedural info. Procurement people get regulatory docs and ROI data. Two audiences, one site, nobody has to dig.
Project Screenshots
